ATLANTA – Green power or renewable energy stands out in Chartwell’s annual products and services survey as the residential product that has seen the most growth and interest over the past several years, according to Chartwell’s latest report, Utility Green Power Programs. In fact, green power is now the second most-commonly offered product among the list of 19 products/services Chartwell asked utilities about on its 2003 survey.
In 2001, only 22% of utilities offered green pricing. Another 24% were planning or considering it. By 2002, 30% of utilities Chartwell surveyed were offering green or renewable energy; 32% were planning or considering it. In the 2003 survey, 43% of utilities are offering green power; 32% are planning or considering it.
Utility Green Power Programs not only reveals and analyzes Chartwell’s survey data about the utilities offering this product, but also analyzes their participation rates and determines that the mean participation rate is only about 0.5% of customers. Remember, however, in this early stage of the game, many utilities offer only a limited supply of green power or can accept only so many participants into the program.
Also included in Utility Green Power Programs is information on launching and marketing a green pricing program, targeting green power buyers, and state government requirements, as well as a listing of utilities’ and other organizations’ activities surrounding green power.
Chartwell’s best practices research features case studies and spotlights important initiatives within the industry. This report includes in-depth case studies on the successful green pricing programs at Austin Energy and Niagara Mohawk, as well as an examination of an Iowa wind farm project involving seven cooperative utilities.
The 50-page report, available from Chartwell for $295, is part of The Chartwell Utility Marketing Research Series, an ongoing information service that provides utility case studies; topical analysis and research centered around specific products or services in the utility and energy services marketplace; and a database of 86 utilities and the products and services they offer or are planning to offer.
For more information about the ongoing Research Series, the Report on Utility Green Energy Programs, or the products/services database, please call (800) 432-5879, or (404) 237-9099.
