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Utilities increasingly work to achieve real and measureable results in energy efficiency. The movement to be more efficient is gaining momentum through political encouragement as well as customers’ desires to become environmental stewards. This Webinar will offer some of the best tips for marketing energy efficiency to your residential and business customers.
During Chartwell’s Webinar on Creating Energy Efficiency Marketing Campaigns, presenters will offer strategies and share ideas on topics such as:
- Designing innovative programs to captivate customers
- Targeting the appropriate audience
- Developing and communicating key messages that motivate customers to participate
- Using the right promotional channels at the right times
- Encouraging employees to serve as energy efficiency ambassadors
- Measuring and communicating results— and more
Registration rates
- Non-Premier Members $295
- Premier Members $149
- Premier PLUS Members FREE for the first two registrants
- Series PLUS Members FREE for the first registrant
- Webinar Members FREE for the first registrant
Presenters
Michelle Scoville, Communications Program Manager,
Alliant Energy
Hans Schreff, Manager, Conservation, London Hydro
Hans is responsible for developing and executing energy conservation projects across London’s rate base. Over the past several years, London Hydro has provided over four million dollars in incentives for their customers through various programs. With more than 14 years of utility experience in various departments, Hans has recently been part of the Award winning conservation department at London Hydro. Hans in concert with his colleagues develop and execute some of the most successful conservation programs in Ontario.
Keith Butcher, Energy Services Representative, Southern Minnesota Municipal Power Agency
Suggested Research
Contact Chartwell at 404.237.9099 for more information about the below research:
- Personal Energy Usage Letters
- Home Performance with Energy Star Programs
- Employees as Energy Efficiency Ambassadors
