Utilities need to ensure that their low- or limited-income customers are able to participate in energy efficiency, but these customers’ needs and means don’t always line up with regular residential energy efficiency programs. Chartwell’s Webinar on Low- and Limited-Income Energy Efficiency Programs will feature three successful utilities that use a combination of approaches, from energy audits to education, from weatherization to appliance replacements. You will hear from utilities that seek both electric and gas savings, as well as those facing language and literacy challenges.

Among the topics to be addressed on the webinar will be:

• Qualification of customers – who should qualify and how can you make the qualification process as simple as possible for customers?
• Building trust – Oftentimes, limited-income customers are distrustful of the utility. How can you earn their trust and build a customer-utility partnership?
• Program design – Which services are most appropriate for these customers and provide the most bang for the buck for successful utility programs?
• Program integration – How can you make sure your energy efficiency efforts are well integrated with fuel assistance and discount rate programs?
• Communication channels – from direct outreach to public relations, community events and even TV advertising, what works and why?
• Messaging – Customers need to know that there’s something in it for them, from lower energy bills to increased safety and comfort. How do successful utilities communicate these messages?

Presenters
Val Bullock, Senior Business Analyst, PECO
Valeria has been with PECO for more than 10 years and is a member of PECO’s Universal Services team. This division is responsible for managing the company’s low-income residential programs. The company has been cited with several awards for the success of their Universal Services programs. Presently, Val is responsible for the company’s residential usage reduction and energy efficiency which target low income residential customer programs, LIURP and LEEP.

Jack Parkhill, Income Qualified Programs Manager, Southern California Edison
Jack has over 30 years experience working with low income energy efficiency programs. He began his career working with community-based organizations in East Los Angeles in the design and implementation of energy conservation programs and from there joined Southern California Edison Company (SCE) just in time to help in the start-up of SCE’s Low-Income Energy Efficiency (LIEE) program. Challenged with a program whose sole focus is on electric customers, he championed one of the first low-income CFL programs in the country, from there SCE went on to offer additional appliances such as refrigerators, air-conditioners and evaporative coolers. Jack will soon be starting work on SCE’s 2012-14 LIEE/CARE funding application which will surely focus on connecting low-income customers into the fast moving smart grid.

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