Back to News

Chartwell renames Utility Marketing Research Series; mainstay now called Products, Services and Programs

Chartwell renames Utility Marketing Research Series; mainstay now called Products, Services and Programs

Atlanta – Feb. 9, 2006 – In a continued effort to best reflect the market it covers, Chartwell Inc. has renamed its Utility Marketing Research Series to the Products, Services and Programs Research Series. This was done to better describe the content in what is one of Chartwell’s longest running information services.

Chartwell members should note that all of the information and publications included in the Series remains the same, and content for future publications will continue to mirror what readers have come to expect – research and updates on products, services, programs and other communication and marketing initiatives important to the industry. The Series will also continue to identify new and emerging trends uncovered by Chartwell’s research staff.

“The term marketing has always been tricky for utilities,” notes Jennifer Quay Allen, Senior Research Analyst and head of Chartwell’s Products, Services and Programs Research Series. “Some regulatory commissions in regulated states tend to frown on the word ‘marketing,’ yet many of the energy-related products, services and programs that are vital to the core utility business are driven by successful marketing programs and dedicated marketing professionals.

“This series will continue to report on their efforts, just under a different marque,” she continues.