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Capture, Integrate and Deliver
Chartwell’s Utility Market Research Summit, Feb. 25-26 in Atlanta, will allow you to learn from thought-leaders who have discovered how to offer the right products to the right people at the right time using the most effective marketing messages and tools.
Hear from utilities that are on the cutting edge of customer segmentation, customer satisfaction measurement, behavioral research and more. How do they conduct studies? What are their findings and how do they effectively put those findings to work for the organization?
The agenda will include presentations, panel discussions and small group discussions in the areas of:
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Customer segmentation |
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Measuring customer perceptions |
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Customer satisfaction research |
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Product and campaign development |
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Using market research to deliver the most effective energy efficiency and demand response programs |
And more!
This is the one and only utility industry event designed specifically for market research professionals. Don’t miss it!
Key Takeaways:
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Integrate the voice of the customer to optimize product/service offerings in today’s economic climate |
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Predict customer wants and needs and anticipate consumer behavior |
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Influence a new era of cost-conscious consumers to increase their participation in energy efficiency programs |
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Use segmentation to deliver exactly what your customers want and need |
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Apply the coming wave of smart meter data to customer and market research |
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Bring increased visibility and importance to market research at your utility |
“The Utility Market Research Summit provides the only opportunity for market research professionals like you to learn directly from your peers – not only about new research strategies and techniques around everything from energy efficiency to customer satisfaction – but also about how they faced challenges and issues similar to your own.” – Jennifer Allen, Senior Research Analyst, Chartwell
Register before January 29 for the money-saving early bird rate.
Who Should Attend?
Executives, directors and managers of:
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Utility market research/analysis |
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Strategy |
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Marketing |
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Program or product management |
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Customer satisfaction measurement or analysis |
Why Chartwell Summits?
Chartwell, Inc. is a private research firm that facilitates information exchange within the utility industry.
Our events are an output of our original finding; built on countless hours of interviews, analysis and industry surveys of the latest customer-facing products, services and strategies.
Each event allows you to interact with innovators in particular areas of customer-facing concentrations, including our own research team.
The result: You return to your utility with information you need to make decisions that will lead to positive results for your organization.
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SPONSORS
Sponsor Opportunities
Summit attendance is limited to utilities only with the exception of a small number of vendor sponsors.
If you are a vendor and would like the opportunity to influence utility-professionals in an intimate setting, contact Kristy Dickens, Director of Business Development, at 404.237.9099 404.237.9099 Ext. 25 or kdickens@chartwellinc.com.
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